Triathlon and endurance coaching · Online, worldwide

Coaching that closes the execution gap.

I build and monitor every plan myself. No AI writes or adjusts your training. When you hire me, you get me: a coach in your corner, from your first sprint triathlon to your next IRONMAN.

Cesar Valera riding a road bike above a reservoir
  • USAT Level 2 coach
  • IRONMAN certified coach
  • Former professional triathlete
  • Sports science teacher
  • 17 IRONMAN · 64 half IRONMAN · 4× Kona

I am in your corner.

Think of training as a course with many laps. You go out and execute the plan. Each time you come back around, I have studied your data and listened to your feedback, and we work out together what to change for the next lap. I am your partner in your athletic endeavor. We work together to find the best training solutions to achieve your goals while you stay happy, healthy and as fit as possible.

We start where you are

The Triathlete Development Pathway shows which of five levels you are at today, so we work on what actually limits you now.

We plan around your life

Your plan starts with your schedule, your history and your family. I build the training around them, so you stay happy, healthy and as fit as possible.

We figure it out together

You train and you race. Then we look at what is working and what is not, and I adjust the plan with you. Pacing, fueling and staying calm on race day are skills we practise.


It starts with a conversation

Start with a free 30-minute intro call. We meet, you tell me about your goals, and we see if we are a good fit. The work itself begins with a consultation, and from there you choose: ongoing 1:1 coaching, or an 8 to 12 week plan built for your race. Either way, I build it and I monitor it myself, in TrainingPeaks.

1-1 coaching

Monthly Coaching

$275/month

  • A plan I build for you, updated monthly or in 3-week blocks
  • Built around your goals, schedule and history
  • Communication by email, text and TrainingPeaks messages
  • Fewer updates and less day-to-day personalisation than Weekly
  • Built and monitored by me, in TrainingPeaks

Best if your weeks are predictable and you can follow a block without frequent changes.

Book a free intro call

Consultation + plan

Race Build Plan

$520 8 weeks  ·  $720 12 weeks

  • We start with a one-hour consultation
  • Then I build a custom 8 or 12 week plan for your race
  • Questions answered by email during the plan
  • The plan is not rewritten once delivered
  • Add another consultation closer to your race ($120)

Best if you have a race coming up and want a plan from a coach who knows you, without ongoing coaching.

Book your consultation

The intro call is free. The consultation is $120 per hour, and it is included in the Race Build Plan. Compare the options

Cesar Valera, coach

Your coach

Cesar Valera

I have been where you are. I raced for almost twenty years as a professional and elite amateur: 17 IRONMAN races, 64 half IRONMAN races and four IRONMAN World Championships in Kona. I know what the last miles feel like, and I know what it takes to reach the start line ready.

I have coached since 1999: triathletes, cyclists and runners, from people training for their first sprint triathlon to experienced IRONMAN athletes. After that many athletes, I know there is no single plan that works for everyone. There is only the plan that works for you.

I teach sports science for a living, so I do not just hand you sessions. I explain why each one is there, in plain language, until you understand your own training.

And I am a father of three with a full-time career. I know training has to fit into a real life, because mine does too.

That is what you get with me: a coach who has raced it, studied it, taught it and lived it. And it is always me who writes your plan and reads your training.

You will forget your times, but you won't forget the experience.

My story and philosophy


From the articles

Not sure where to start?

Take the quiz to find your level, or book a free 30-minute intro call and we will talk about your next step.